Melanie Blair is a seasoned marketing, PR, and social media expert with more than 20 years of experience, specializing in brand strategy, media relations and creating high-impact campaigns that drive business growth. With a sharp understanding of the hospitality industry, she develops strategies that elevate brand visibility and deliver measurable, long-term results. She’s a Level 1 Sommelier with a love for travel, always on the hunt for new trends, exciting culinary experiences and the next great restaurant opening.